Facebook offers the advertisers a solution where they can target their ad campaigns to people’s interests. You have a website where you publish recipes, you can advertise it on Facebook targeting women of a certain age who like cooking.
On the other hand Google Ads are targeted to meet the keywords you define in your campaign. Cooking can be one of the keywords. You can also include other related keywords. Your ad is displayed when these keywords match and your ad beats other advertiser’s bid on that
Search Engine Optimization is an online marketing technique which means to optimise your website in order for it to receive higher rankings in the organic listings of search engine results pages, thus driving more traffic to the website.
These positive results have drawn many companies to invest huge portion of their marketing budget on SEO to fight the top position in search engines because they know the benefits of SEO are monumental.
SMS & Email
Almost everyone owns a mobile phone today. People are fine tuned to skip commercials on TV however interesting they may seem. Bulk messaging service is one of the most popular means of marketing employed by several fashion stores, music and movie retailers, restaurants etc.
Bulk messaging solutions can not only be used for advertising local businesses, but also for offering coupons and discounts to existing customers, to conducts contests and surveys and for letting customers know about other services and offers provided by the business.
Benefits Digital Marketing
Online purchases have been increasing sharply over the last several years. This is due in part to busy lifestyles and the convenience of getting information
By providing consumers with the opportunity to purchase products online rather than physically driving to a location or sending an order form by mail,
Increase Website Traffic
The use of articles or Social Media as a marketing strategy will undoubtedly drive traffic to a business’s website. The more people visit, the better the conversion rate.
Maintaining an online presence via Internet Marketing is a great way to keep up with the times and provide consumers with all of the opportunities they need 24 hours a day.
Always Availabe to customers
Work schedules and certain lifestyles can have an impact on consumers’ abilities to physically go shopping during normal business hours. However users are always online nowadays!
Internet Marketing is one of the most cost-effective methods of advertisement. The costs associated with starting a website and promoting it online is much lower than other conventional marketing channels
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